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But certainly not to Rajnikanth – Kabali da

We live in a time and age where brand endorsements have become as important as movies to actors – but certainly not to Rajnikanth who has always stayed away from endorsements. Nevertheless, the producers of his film Kabali are keen on associating with the top brands, to promote the film and to cash in on the superstar’s appeal. A number of brands including Air Asia, Muthoot and Telecom operator and service provider Bharati Airtel have joined hands with ‘brand Kabali’. The number of events and merchandise around the film only seems to be increasing by the day.

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